Floral FundamentalsMonday 13 June 2016In March 2016 I was delighted to be invited as a lucky subscriber to be of Floral Fundamentals photo shoot in Holland. I was absolutely thrilled that some of my work was included in the Floral fundamentals Magazine Issue 5 . Following intensive discussions, a group of like-minded professionals from different aspects of the sector agreed that the floral industry needed help to communicate and to break down barriers. The advent of supermarket pricing policy has caused major issues not only for florists but for growers too. What was needed was a radical approach and a platform where growers and suppliers could have direct communication with florists and where florists could ask direct questions and learn more.